Medical research suggests that babies will sleep better if they are swaddled and if they can self-soothe. The ergonomic shape & specifically engineered 360° stretch fabric of our baby swaddle wraps helps to reduce the risk of swaddling too tightly- as long as you have the right fit for your baby.
But most importantly, unlike some traditional swaddles, the Love To Swaddle UP™ applies gentle & even pressure around the body, which may help to settle your baby. Your baby will stay comfortably, snugly wrapped & settled all night long. We call this ‘everyday genius’™